Communications skills are a huge advantage in sales; specifically real estate. There are two types of communication levels: Level 1 and 2.When I say communication, that means all forms: talking, moving, and listening. Level 1 is what 98% of us achieve when we interact with our clients. Getting to level 2 is where the magic happens.
Exclusive Real Estate Facebook Page Optimization Webinar!
You’ve heard of SEO right? But have you heard of FPO (Facebook Page Optimization)? As more people rely on Facebook to deliver their content and news it’s now more important to have a presence on this global platform. For most agents that might mean creating a separate Facebook Page; however, … Read More
What Makes A Trustworthy Brand
Building your brand is more than just fancy logos, catchy slogans, and advertising; it’s about building a foundation of trust.
Let’s Talk About Your Logo…
Sure, we all know how important a logo design is. It represents the true essence of your brand, identity, and image. Many agents think that having their ‘broker’ logo is all they need; but have you given any thought to your OWN personal logo? Having your own personal logo is a great marketing tool and helps to convey professionalism, prestige, and success.
What are templates anyway?
Templates one of the best kept secretes in real estate, or any business for that matter; but, what are they? Templates are pre-made or pre-designed documents that you can personally customize. In real estate, the common uses for templates are in the form of: Contracts Written Agreements Marketing Brochures Real … Read More
Free (or almost free) ways to pack your Open House.
There are numerous ways to advertise your open houses. Some cost money, but there are also many free (or almost free) ways to get the word out and generate buzz. Use as many channels as possible to promote and draw attention to your open house events, including both online and … Read More
SMM (Social Media Marketing)–Part of the Marketing Mix
As you think about using SMM in your marketing mix, keep in mind that social media engagement is a dialogue, a two-way conversation, and active participation is required. This calls for ongoing monitoring as well as dedicated resources for care and feeding. SMM is a great way to gain exposure … Read More
Facebook Ruined My Deal: Ethics of Social Media
A few days ago I posted an article “I lost a sale because of facebook!” which hit a nerve with some agents and brought up a very important subject about Social Media Ethics and Best Practices. Social Media (ie: Facebook, Twitter, LinkedIn, and even ActiveRain) are weaved into the fabric … Read More
Follow Up or Fall Off…
Building your follow up routine is good for business. Soon your #1 problem would not be follow up, but how to handle all these referrals!
(New Flyer Concept) Mortgage Real Estate Flyer
We’re currently testing to see if there is any interest in us making a Mortgage Real Estate Flyer template. A handful of Loan Officers have asked us for this type of template. We figured to ask you if you’d be interested in this type of flyer… so are you? Here … Read More