Don’t Thank Me…

ReubenAdvice & Tips, Wisdom Comments

  … thank my team! There is no such thing as a “one-man or one-woman” show. Real estate or any business requires the skills, expertise, and hard work of teams… without them you fail.  I define a team as anyone I call upon to help me improve my business. That … Read More

Reviving My Real Estate Business For The Summer

ReubenAdvice & Tips Comments

Like any skill or craft I’ve always found it helpful to remind myself and practice the basics. Juggling 1000 things at once I’ve found myself cutting corners, especially in my sales and marketing process… months go by and I wonder why business isn’t as good as it used to be last year???

“Oh, well it’s because of the economy…” <-- it's only an excuse! Corner cutting starts with simply not "smiling" when on the phone or in person, then it moves into skipping the simple sales or presentation steps when previewing properties or during listing presentations. Cutting corners is cutting your commissions. Luckily, you remind yourself, like I do, from time to time and practice the basics. For me, it starts with the simple "toastmaster" pitch process.

3 Things That Help Your Home LOSE Value

ReubenAdvice & Tips Comments

Most of us have a good understanding about what increases a homes value; but what if we flipped the question and asked “What things cause a home to LOSE value?” Here are three ways that may decrease the offer value on a home. 1. POOL. Contrary to popular belief, installing … Read More

Less is More and Niche Is Big

ReubenAdvice & Tips Comments

The thing that makes American business much more successful than other business in the world can come down to one factor: “specialization.”In general, “specialists” are rewarded more so than “generalists.”

(DIY) Direct Mail Flyer Postcard Idea

ReubenAdvice & Tips Comments

Postcards aren’t the only direct mail option. Here’s a creative tip: use your listing flyer or open house flyer as a direct mailing piece. Who says a “traditional” postcard is the only way to go. In all honesty a postcard is simply a half sheet of 8.5×11 paper right? (yes … Read More

Slick Trick To Add SEO Juice From Your Linked in Profile

ReubenAdvice & Tips Comments

Need a bit more SEO juice to kick you to the top of Google? There’s a quick, simple, and easy way to add some keyword backlink SEO juice via your LinkedIn account that a majority (close to 98%) of agents don’t know about. It’s simple, easy, and almost so obvious you’ll probably say “duh why didn’t I think of that?

How to Become a Shortcut Snake Charmer

ReubenAdvice & Tips Comments

used to sit in awe watching the IT people blaze through my computer, rifle through the files, and manipulate the web like an Indian Snake Charmer. Speed and efficiency is the name of the game. The secret to their success is their ability to use “Shortcuts.” If you play close enough attention, you’ll see they don’t touch the mouse often. In fact, Deep, an IT master guru at my office, flips the mouse up-side-down and relies solely on the keyboard shortcuts. It takes years of practice to perfect shortcuts but understanding a few basic shortcut commands can help you master the keyboard!

Why Do You Keep Chasing Business?

ReubenAdvice & Tips Comments

Knowledge and expertise is POWER! USE IT! It’s the most under utilized most valuable asset you have in your business. Becoming the expert will take your brand and personal perception skyward. Exploit your expertise in your pitches, presentation, brochures, real estate flyers, and online. Soon you’ll be chasing less and selling more!

Unanswered Questions on Social Media Can Spell Disaster

ReubenAdvice & Tips Comments

Social media portals that connect with our customers and clients like Facebook and Twitter are increasingly becoming the hub for Q&A. According to Conversocial, a social media management application, 49.5% off social media users would be far less likely to buy anything from the company that didn’t answer questions/complaints on their social media pages.