… thank my team! There is no such thing as a “one-man or one-woman” show. Real estate or any business requires the skills, expertise, and hard work of teams… without them you fail. I define a team as anyone I call upon to help me improve my business. That … Read More
Facebook has a little known setting called “Use Facebook as…”, which I’m noticing many agents are not taking advantage of. If you comment, like, or interact on Facebook your profile is linked. When people want to learn more about you, chances are they end up on your “personal” profile rather … Read More
Like any skill or craft I’ve always found it helpful to remind myself and practice the basics. Juggling 1000 things at once I’ve found myself cutting corners, especially in my sales and marketing process… months go by and I wonder why business isn’t as good as it used to be last year???
“Oh, well it’s because of the economy…” <-- it's only an excuse! Corner cutting starts with simply not "smiling" when on the phone or in person, then it moves into skipping the simple sales or presentation steps when previewing properties or during listing presentations. Cutting corners is cutting your commissions. Luckily, you remind yourself, like I do, from time to time and practice the basics. For me, it starts with the simple "toastmaster" pitch process.
Most of us have a good understanding about what increases a homes value; but what if we flipped the question and asked “What things cause a home to LOSE value?” Here are three ways that may decrease the offer value on a home. 1. POOL. Contrary to popular belief, installing … Read More
Postcards aren’t the only direct mail option. Here’s a creative tip: use your listing flyer or open house flyer as a direct mailing piece. Who says a “traditional” postcard is the only way to go. In all honesty a postcard is simply a half sheet of 8.5×11 paper right? (yes … Read More
Need a bit more SEO juice to kick you to the top of Google? There’s a quick, simple, and easy way to add some keyword backlink SEO juice via your LinkedIn account that a majority (close to 98%) of agents don’t know about. It’s simple, easy, and almost so obvious you’ll probably say “duh why didn’t I think of that?
used to sit in awe watching the IT people blaze through my computer, rifle through the files, and manipulate the web like an Indian Snake Charmer. Speed and efficiency is the name of the game. The secret to their success is their ability to use “Shortcuts.” If you play close enough attention, you’ll see they don’t touch the mouse often. In fact, Deep, an IT master guru at my office, flips the mouse up-side-down and relies solely on the keyboard shortcuts. It takes years of practice to perfect shortcuts but understanding a few basic shortcut commands can help you master the keyboard!
Knowledge and expertise is POWER! USE IT! It’s the most under utilized most valuable asset you have in your business. Becoming the expert will take your brand and personal perception skyward. Exploit your expertise in your pitches, presentation, brochures, real estate flyers, and online. Soon you’ll be chasing less and selling more!
Social media portals that connect with our customers and clients like Facebook and Twitter are increasingly becoming the hub for Q&A. According to Conversocial, a social media management application, 49.5% off social media users would be far less likely to buy anything from the company that didn’t answer questions/complaints on their social media pages.