Real estate is a busy profession. There’s so many moving parts, it’s easy to get overwhelmed and slip up. Forgetting to return a call, missing an email, lagging on the paperwork…just one or two mis-steps and our client’s trust in us starts to wane. It would be nice to hire … Read More
Following my last post, I figured how to say “Cheers” in 20 languages would be fitting! Since moving to Los Angeles, I’m surprised at how diverse LA is. There are so many people from all round the world; granted, many are tourist, but still, there’s alot. You never know where or … Read More
I love my DSLR to bits for taking super hi-res real estate listing photos. However, I find myself spending more time cropping the images than actually posting or adding them to my real estate flyers. Sound familiar? Good news for my fellow Mac users, there’s a nifty … Read More
Good news! We are back and launching a new real estate marketing system that is going to knock your socks off! Well at least we hope so. If not, then we’ll gladly receive your feedback on how to make it better. Stay tuned.
My name is Reuben, I’m here to ensure you fully understanding how our templates work and are comfortable with all the features so you can get started making a flyer for your listing right away. The goal for this sample template is to give you a chance to see, first-hand, … Read More
Simple, change the headline to OPEN HOUSE! So you want to customize or change the headline of the flyer for your next Open House but don’t want to go through the trouble of creating a whole new flyer. Take your existing listing flyer and simply change the headline to read … Read More
… thank my team! There is no such thing as a “one-man or one-woman” show. Real estate or any business requires the skills, expertise, and hard work of teams… without them you fail. I define a team as anyone I call upon to help me improve my business. That … Read More
Facebook has a little known setting called “Use Facebook as…”, which I’m noticing many agents are not taking advantage of. If you comment, like, or interact on Facebook your profile is linked. When people want to learn more about you, chances are they end up on your “personal” profile rather … Read More
Like any skill or craft I’ve always found it helpful to remind myself and practice the basics. Juggling 1000 things at once I’ve found myself cutting corners, especially in my sales and marketing process… months go by and I wonder why business isn’t as good as it used to be last year???
“Oh, well it’s because of the economy…” <-- it's only an excuse! Corner cutting starts with simply not "smiling" when on the phone or in person, then it moves into skipping the simple sales or presentation steps when previewing properties or during listing presentations. Cutting corners is cutting your commissions. Luckily, you remind yourself, like I do, from time to time and practice the basics. For me, it starts with the simple "toastmaster" pitch process.
Most of us have a good understanding about what increases a homes value; but what if we flipped the question and asked “What things cause a home to LOSE value?” Here are three ways that may decrease the offer value on a home. 1. POOL. Contrary to popular belief, installing … Read More