The thing that makes American business much more successful than other business in the world can come down to one factor: “specialization.”In general, “specialists” are rewarded more so than “generalists.”
Postcards aren’t the only direct mail option. Here’s a creative tip: use your listing flyer or open house flyer as a direct mailing piece. Who says a “traditional” postcard is the only way to go. In all honesty a postcard is simply a half sheet of 8.5×11 paper right? (yes … Read More
Sure, we all know how important a logo design is. It represents the true essence of your brand, identity, and image. Many agents think that having their ‘broker’ logo is all they need; but have you given any thought to your OWN personal logo? Having your own personal logo is a great marketing tool and helps to convey professionalism, prestige, and success.
Templates one of the best kept secretes in real estate, or any business for that matter; but, what are they? Templates are pre-made or pre-designed documents that you can personally customize. In real estate, the common uses for templates are in the form of: Contracts Written Agreements Marketing Brochures Real … Read More
There are numerous ways to advertise your open houses. Some cost money, but there are also many free (or almost free) ways to get the word out and generate buzz. Use as many channels as possible to promote and draw attention to your open house events, including both online and … Read More
A solid and clear USP will get YOU noticed, help your clients’ ‘pitch’ YOU, and get prospects to remember YOU above everyone else!
A unique service proposition (USP) is a simple, concise statement of how you differ from your peers in the industry and what this means to your clients.
If you think that by simply having a blog or a twitter account you are “magically” going to generate business and listings??? NO!