Less is More and Niche Is Big

ReubenAdvice & Tips Comments

The thing that makes American business much more successful than other business in the world can come down to one factor: “specialization.”In general, “specialists” are rewarded more so than “generalists.”

(DIY) Direct Mail Flyer Postcard Idea

ReubenAdvice & Tips Comments

Postcards aren’t the only direct mail option. Here’s a creative tip: use your listing flyer or open house flyer as a direct mailing piece. Who says a “traditional” postcard is the only way to go. In all honesty a postcard is simply a half sheet of 8.5×11 paper right? (yes … Read More

Unanswered Questions on Social Media Can Spell Disaster

ReubenAdvice & Tips Comments

Social media portals that connect with our customers and clients like Facebook and Twitter are increasingly becoming the hub for Q&A. According to Conversocial, a social media management application, 49.5% off social media users would be far less likely to buy anything from the company that didn’t answer questions/complaints on their social media pages.