Less is More and Niche Is Big

ReubenAdvice & Tips Comments

The thing that makes American business much more successful than other business in the world can come down to one factor: “specialization.”In general, “specialists” are rewarded more so than “generalists.”

(DIY) Direct Mail Flyer Postcard Idea

ReubenAdvice & Tips Comments

Postcards aren’t the only direct mail option. Here’s a creative tip: use your listing flyer or open house flyer as a direct mailing piece. Who says a “traditional” postcard is the only way to go. In all honesty a postcard is simply a half sheet of 8.5×11 paper right? (yes … Read More

Let’s Talk About Your Logo…

ReubenAdvice & Tips, Wisdom Comments

Sure, we all know how important a logo design is. It represents the true essence of your brand, identity, and image. Many agents think that having their ‘broker’ logo is all they need; but have you given any thought to your OWN personal logo? Having your own personal logo is a great marketing tool and helps to convey professionalism, prestige, and success.

What are templates anyway?

ReubenAdvice & Tips, Latest News Comments

Templates one of the best kept secretes in real estate, or any business for that matter; but, what are they? Templates are pre-made or pre-designed documents that you can personally customize. In real estate, the common uses for templates are in the form of: Contracts Written Agreements Marketing Brochures Real … Read More