Like any skill or craft I’ve always found it helpful to remind myself and practice the basics. Juggling 1000 things at once I’ve found myself cutting corners, especially in my sales and marketing process… months go by and I wonder why business isn’t as good as it used to be last year???
“Oh, well it’s because of the economy…” <-- it's only an excuse! Corner cutting starts with simply not "smiling" when on the phone or in person, then it moves into skipping the simple sales or presentation steps when previewing properties or during listing presentations. Cutting corners is cutting your commissions. Luckily, you remind yourself, like I do, from time to time and practice the basics. For me, it starts with the simple "toastmaster" pitch process.