Reviving My Real Estate Business For The Summer

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Like any skill or craft I’ve always found it helpful to remind myself and practice the basics. Juggling 1000 things at once I’ve found myself cutting corners, especially in my sales and marketing process… months go by and I wonder why business isn’t as good as it used to be last year???

“Oh, well it’s because of the economy…” <-- it's only an excuse! Corner cutting starts with simply not "smiling" when on the phone or in person, then it moves into skipping the simple sales or presentation steps when previewing properties or during listing presentations. Cutting corners is cutting your commissions. Luckily, you remind yourself, like I do, from time to time and practice the basics. For me, it starts with the simple "toastmaster" pitch process.

3 Things That Help Your Home LOSE Value

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Most of us have a good understanding about what increases a homes value; but what if we flipped the question and asked “What things cause a home to LOSE value?” Here are three ways that may decrease the offer value on a home. 1. POOL. Contrary to popular belief, installing … Read More

Less is More and Niche Is Big

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The thing that makes American business much more successful than other business in the world can come down to one factor: “specialization.”In general, “specialists” are rewarded more so than “generalists.”

Recommend Homes, Specialist Flyer Template

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This is an awesome new template that highlights you as an Neighborhood Specialist. There are three home sections where you can recommend additional homes in the area. This is very helpful for buyers who are looking to purchase within the neighborhood. (Tip: refer your other listings). This flyer is part … Read More

New Area Specialist Flyer Template

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This is an awesome new template that highlights you as an Area Specialist. There are three information sections. You can place any city, neighborhood, or county detail in here. The three biggest topics are: School, Local Recreation, and Entertainment. This template is part of our specialist package:  

(DIY) Direct Mail Flyer Postcard Idea

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Postcards aren’t the only direct mail option. Here’s a creative tip: use your listing flyer or open house flyer as a direct mailing piece. Who says a “traditional” postcard is the only way to go. In all honesty a postcard is simply a half sheet of 8.5×11 paper right? (yes … Read More

Slick Trick To Add SEO Juice From Your Linked in Profile

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Need a bit more SEO juice to kick you to the top of Google? There’s a quick, simple, and easy way to add some keyword backlink SEO juice via your LinkedIn account that a majority (close to 98%) of agents don’t know about. It’s simple, easy, and almost so obvious you’ll probably say “duh why didn’t I think of that?