1. High Pressure Real Estate Sales!

Glengarry GlenRoss, 2002 (4.5 of 5 Stars on Amazon) 

(Glengarry Glen Ross The Movie on Amazon)

All Star Cast: Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris

If a car salesman and a Realtor had a baby it would be Blake (played by Alec Baldwin) a hard driving, super closer, take no prisoner type of guy!

My favorite quote: “…You know what it takes to sell real estate? It take brass balls!”

Memorable take away: ABC — Always Be Closing

Here’s a clip:

2. Buying Signs

Boiler Room, 2000 (4 of 5 Stars on Amazon) 

(Boiler Room The Movie on Amazon)

All Star Cast: Giovanni Ribisi, Vin Diesel, Nia Long, Nicky Katt, Scott Caan

Super movie about cold calling. It’s one of the worst and most dreaded tasks in sales to do, but it’s not all that bad… at least we’re not pushing stocks!

My favorite quote: “There is no such thing as a no sales call. As sale is made on every call you make. Either you sell the client OR he sales you on a reason he can’t. Either way, a sale is made.”

Memorable take away: Act As If!

3.Chicken Wing Confidence

Tommy Boy, 1995 (4.5 of 5 Stars on Amazon) 

(Tommy Boy on Amazon)

All Star Cast: Chris Farley, David Spade, Brian Dennehy, Bo Derek, Dan Aykroyd

Ultimate funny movie that’s surprisingly education. Tommy’s trying to live up to his father’s name and learns how to be a genuine salesman throughout the process.

My favorite quote: “…it’s about reading people… knowing what people wanted to hear and what they NEEDED to hear… that’s what selling is all about.”

Memorable take away: Confidence

There are many ways to get inspired… I get my inspiration juice from movies! What about you? Where do you find that extra “umph” to get you back on your feet and burning up the pavement?

Communications skills are a huge advantage in sales; specifically real estate. There are two types of communication levels: Level 1 and 2.When I say communication, that means all forms: talking, moving, and listening. Level 1 is what 98% of us achieve when we interact with our clients. Getting to level 2 is where the magic happens. And believe or not, it’s pretty easy to get there. But first, let me explain what level 1 is:

Level 1 is like surface level thought, ie: what’s your name, where do you work, when do you need to sell your house by? These are questions and conversations that only skim the surface. At the end of the conversation ask yourself, do I really know this person?

Level 2, in its most simplistic form (since I love simplicity), is understanding and communicating your clients emotions and internal motivations. It’s what makes them tick. The deeper meaning why they want to sell. It’s understanding their FEARS, ASPIRATIONS, and ANXIETIES. Level 2 get’s us to a place where we really “connect” with people and truly understand where they are coming from.

We all engage in this at one time or the other without realizing it. Level 2 communicating is one of the most powerful skills to learn. Imagine the possibilities once you really understand the inner workings of people; negotiations will run smoother, sales will come easier, and getting listings will seem like a piece of cake. But how do we get to Level 2? It’s really easy actually. Here are a few suggestions:

1. Have empathy. As soon as you can understand what a person feels the greater chance he.she will become emotionally vested in you.
2. Ask deep questions. What keeps you up at night? What really is going to make you happy?
3. Reaffirm emotions. If someone confides in you and tells you their deep fear, acknowledge it and show gratitude for them sharing. It’s not easy opening up to a stranger.
4. Anticipate. You have to plan and think ahead. Pick up on small clues like the car they drive, clothes they wear, specific word choices. Thinking and anticipating what they feel will help connect you faster.
5. Keep it confidential. Trust is a huge issue. Keep the conversations confidential at all times. Explicitly say it to, “…I just want to say that I appreciate you opening up; trust me, everything we discussed is totally confidential. I’ll never speak it to anyone.”

See, it’s not that hard. The main goal is to connect on a deeper and emotional understanding level. You can take this understanding and have a profoundly better response in your marketing by using key emotional words in emails, open house flyers, listing flyers, and/or brochures. By doing so, you’ll gain the trust of your clients, improve your relationships, and it’ll boost your business.

I hope this helps and you find it useful.

Public speaking is great way to gain visibility, build credibility and attract new clients. When you speak in front of a group, you are immediately transformed from a real estate salesperson into a credible industry authority. At the same time, the experience of public speaking offers you a great opportunity for personal growth and enrichment. Effective public speaking enhances your leadership skills, self-confidence and poise – the very same skills that make you effective as a REALTOR®.

Speaking opportunities exist almost everywhere. In virtually every city, there are social clubs, service organizations, church groups and business associations that are eager to hear interesting, enlightening information, a novel perspective on the market or a professional opinion about some aspect of real estate.

Start with smaller groups as you build your presentation skills and confidence. Once you start to feel more comfortable at the podium, seek out larger groups who have members in your target audience. Before long, groups will hear about you and you’ll find yourself getting requests to speak.

Once you have obtained a speaking engagement, choose your content carefully. The audience expects to be informed, educated and entertained. Here are some ways to do that:

* Share your knowledge and expertise, e.g., ‘Five ways to make your home market-ready.’
* Offer practical advice about specific aspects of the home buying or selling process.
* Explain how the market in your area has changed or evolved over time.
* Discuss housing or development trends and explain how listeners can capitalize on them.
* Talk about careers in the real estate industry and what it’s like to be a REALTOR®.

Before you put yourself out on the speakers’ circuit, develop a core talk (much like a political stump speech) that reinforces your USP and showcases your expertise. You can then adapt this to the circumstances of each specific speaking occasion. Practice delivering your spiel – first in front of a mirror and then to friends, family members or co-workers – until you are comfortable with how your confidence, personality, style and passion come across.

A typical luncheon keynote generally runs about ten to twelve minutes and is often followed by a Q&A, so for this type of presentation it’s important to limit your scope and focus on a relatively narrow topic. Come up with a compelling title for your talk and use stories, anecdotes and examples to illustrate the points you make.
Once you gain experience, you’ll be a more attractive candidate for bigger gigs and larger audiences. At this point, you can also start to promote yourself as a speaker on your website, in your collateral materials and on social media such as Facebook, Twitter, LinkedIn and Google Alert.

Public speaking is a powerful way to put yourself in front of potential clients and develop a reputation as a knowledgeable authority with real understanding and unique insights into the real estate industry – a reputation that only increases over time.

Good luck and happy MARKETING!!!

Reuben

As a REALTOR®, you will have many occasions to generate marketing materials, including open-house flyers, listing ads and property descriptions, as well as brochures, website copy, presentation slides, handouts and possibly even trade show display signage

Nowadays there are many software programs that make designing promotional and collateral materials easy.

Designing and producing eye-catching, effective marketing materials comes down to knowing and applying some basic principles of design.

Here are a few tips:

• Keep it clean, simple and easy on the eyes
• Select and use a few choice colors per page
• Don’t overdo design features; too many graphics, fonts or decorations are distracting and confusing
• Use simple, direct language and break up blocks of text
• Use headings and subheads to organize and clarify your message
• Use white space as a visual frame for text, graphics and other content
• Do not crowd or overload a viewplane; instead chunk or even delete content if necessary. (remember, less is more)
• Pay special attention to the beginning and end, as well as the top and bottom
• Notice what the reader will see when they turn a page or open a brochure; avoid awkward breaks or dangling “widows and orphans.”
• Invest in high quality photographs; avoid using amateur snapshots
• Provide captions for all photographs, illustrations and graphics

As for the text, keep your writing tight, concise and focused. Vivid, colorful descriptors and strong action verbs will inject energy into your copy.

Your tone should be positive and reflect confidence in what you are saying or offering.

Of course spelling, grammar and sentence structure matter because they speak to your professionalism, competence and attention to detail.

If you find yourself suffering from writer’s block or your copywriting seems dull, insipid, uninspired,  try this technique: Start writing a letter to someone you know well. “Dear Beth, I want to tell you about this great listing I just got. It’s a sweet home in a terrific neighborhood ….”

You’ll be surprised how easy it is to riff about a topic when you set it up as a conversation with someone familiar.

If you are writing for the web, be aware of keyword density and proximity and keep directing readers to additional relevant and useful resources on your site.

Strive for a thematic look, tone and style in all your collateral materials. They don’t all need to be identical or repetitive, but they should communicate your brand, your professionalism and your USP in a consistent, coordinated way. (You can read about USP here on my previous post).

Now that you have the low-down, you can translate this into your listing flyers.

If you have a listing that is “clean and contemporary” use one of our cleaner style flyer templates… there are 45 templates to choose from. Each one designed to fit different types of listings.

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About Turn-Key Flyers and what makes us different.

Turnkeyflyers.com is a boutique real estate marketing company founded by two real estate marketing gurus, Reuben and Rey. They design, make, and program one-of-a-kind premium PDF real estate flyer templates. Unlike ordinary Microsoft Templates (publisher) or online solutions, these PDF document flyer templates and require no special design experience or software; making these out-of-the-box, fill-in-the-blanks, ready-to-use. They are almost similar to filling out a PDF real estate contract, but they’re listing flyers. You almost have to see it to believe it! Check them out at http://www.TurnKeyFlyers.com or find them on facebook.com/turnkeyflyers

A solid and clear USP will get YOU noticed, help your clients’ ‘pitch’ YOU, and get prospects to remember YOU above everyone else!

A unique service proposition (USP) is a simple, concise statement of how you differ from your peers in the industry and what this means to your clients.

In the competitive world of real estate, it’s important that you have a USP that cuts through the clutter and positions you as the REALTOR® of choice in your market.

To identify and define your USP, look first at yourself: What do you do that distinguishes you from competitors? Do you have a special niche, a special ability, a special way of delivering service?

Hone in on what is unusual or significant about you.

Are people drawn to your personality, reputation, location or broker affiliation? Do you volunteer or are you a part of a non-profit organization? What makes you more valuable and/or more visible in the market than other agents and what does this mean for clients?

Last week I came across an agent who had this tag line at the bottom of his business cars: “Proud to sell homes… Proud to be a Volunteer Firefighter!” Now that is something you’ll remember!

Next, analyze your target audience.

Consider their demographics, purchasing habits and what drives them to select a particular agent to deal with. What do they seek from you? What benefits do they gain from having you as their REALTOR®?

Another good USP I came across was from a client of mine who’s USP read: “Mr. Green-Home… Specializing in ‘Green’ sustainable homes!” How many Realtors do you know who specialize in Green Living? If I was a “green” conscious buyer, I’d probably be enticed to seek him out first… would you say?

Your USP should address a genuine need so you should try to identify what needs are going unmet in your particular market. What are the most difficult or frustrating aspects of buying or selling a property and how do you address them?

Your USP should speak to these pains directly.

Once defined, your USP becomes a key branding tool and serves as the basis for all of your marketing, advertising and PR activities.

Everything you do should reinforce your USP, and every customer touch is an opportunity to reaffirm the uniqueness of your service proposition. The essence of your USP should come through in your business cards, brochures, real estate flyers and signs; your website and internet marketing initiatives; and even your elevator pitch.

Be bold and creative when developing your USP!

But be sure that you can deliver on the promise it embodies. If you don’t deliver on that promise, you will fail both yourself and your clients.

Developing an effective USP takes time and effort, but it is worth it because of the leverage it provides.

A powerful USP enables you to build a memorable and lasting reputation in the competitive real estate industry. The ultimate goal of your USP is to have people say, “I’ve heard of you. You’re the REALTOR®  who ….”

If you have a unique or creative USP you’ve developed please feel free to share! It really helps others get an idea of how to develop their own USP!

I know, creating a flyer from scratch is PAINFUL, FRUSTRATING, and ANNOYING! It almost makes you think… “Who cares about the flyer anyway?”… but you know it as well as I do that flyers, no matter how insignificant you might think, are an essential marketing components to getting buyers interested; so basically, you are stuck!

But I have hope for you!!!

I totally understand… take it from a professional real estate graphic designer. I hate creating flyers from scratch, even until this day. I recently was commissioned to create custom branded flyers for a broker… I literally sat in front of my computer for 5 days and got NOWHERE!

It’s not that I couldn’t do it… it’s just that I couldn’t get creative enough. And when I did, the design, layout, color, etc wasn’t good enough and I kept changing it over and over again… hey, all artists are perfectionists and are never satisfied…

If this happens to me, constantly, I couldn’t imagine what an actual agent has to go through! How difficult! Especially when you layer in the fact of “what are the buyers and my seller going think? Will they like it? Or will it turn them off?”

Creating marketing for your property should be an easy in-and-out process. Just get it done and move on to the next listing… right?

For the past few years I’ve been able to actually ENJOY creating flyers… yes, ENJOY! How’d I do it?…by creating real estate flyer TEMPLATES of my most common designs and layouts… this was my SECRET weapon to success!

By creating templates of my flyers, I literally carved out the most frustrating portion the design work, DESIGNING! Not to mention, I can create flyers from start to finish in a 10th of the time.

Over the years I’ve tested and made HUNDREDS of templates, when it dawned on me… Why keep these to myself?

I know there is one or at least of few agents out there that would probably benefit from these. Maybe, make your work load easier, save you time, and save you much needed $$$… who knows.

Of the hundreds, I’ve consolidated the best into a collection of template packages.

For the short time I’ve been offering these templates for personal use, they’ve SKY-ROCKETED and I’ve received countless emails telling me how vital these templates are to my clients real estate businesses.

If you CRINGE when making Real Estate Flyers… try using Templates. They’ll save you’re sanity, your business, as well as your pocket book!

Learn more, view my design gallery, and watch my demo video by visiting http://www.TurnKeyFlyers.com

Thanks,

Reuben

TurnKeyFlyers.com

real estate flyer templates

TurnKeyFlyers.com Real Estate Flyer Templates