Simply use your target Keyword in your website links on your profile page!

Here is a step by step on how to do it:

Phase 1: Go into your “Website” links and choose the edit. 9/10 your website label is probably called “Company” or “Personal,” change this to “Other.”

Phase 2: Next you’ll see a text field appear. Simply type in your Keyword there followed by your URL link.

Phase 3: Save and enjoy the new SEO pump!

Most people don’t realize that the Keyword is hyperlinked to the URL. This creates a link to your site from the high PageRanked LinkedIn; thus, adding a bit of jet-fuel to your SEO!

For example, my target keyword is Real Estate Flyers and Real Estate Flyer Templates. I simply labeled each keyword to my website http://www.TurnKeyFlyers.com and the other to my Facebook Fan Page http://www.facebook.com/turnkeyflyers . Literally within 24 hours I went from floating around the 4–5 in Google to a solid #1!

I hope this helps! If you have any other simple SEO tricks please share them in the comments below!

PS: If you’d like to learn more marketing and SEO insights or simply would like to read a few of my articles and posts, I’ve compiled a collection of my greatest articles into a free marketing ebook. You can download it totally free here: Real Estate Marketing eBook by Reuben Fine @ TurnKeyFlyers.com

It is important for home sellers to remember to put something in the buyer’s hands. Its hard to put a house in their hands though. But it is very easy to highlight the best features of a home onto a convenient  real estate flyer. However, flyers aren’t a place for a “data-dump” but rather a reminder of the best attributes of a home.

Home buyers are in the process of making the biggest, most expensive purchase of their lives. They are looking for specific features in a home, a dream or starter home. It is critical for the sellers to use real estate flyers to tell the buyers about the property when they leave.

The real estate flyers should have several components. One of the most important features of a successful real estate flyer are pictures. Most buyers are not going to consider purchasing a home if they can’t see what it looks like. Even if a home is listed with all the features they are looking for in a home, if there are no pictures to back those statements up, a buyer will likely ignore the listing. There are some essential pictures that should be included:

• Front of the house
• Master Bedroom
• Kitchen
• Living Room

The better the pictures look, the better the flyer will look. The buyer wants to know what the home they will be living in looks like and the pictures should show them.

Now that the pictures have been selected, sellers should also list important features of the home on the real estate flyer. At the very least, a home owner should list:

• Price
• Square Footage
• # Bedroom & Bathrooms
• Any upgraded features

A lot of home owners have features in their homes that are not standard. These things should also be listed, if not pictured on the flyer. The fact that a home has a Jacuzzi tub, gardens on the property or a roof top deck could be the deciding feature between similarly priced homes.

When those things are on the flyer, it gives the buyer time to weigh the features of the home against their want list. If a buyer is truly interested in the property, it will give the seller time to speak with serious buyers. When homeowners are honest upfront about the home, buyers appreciate them for not wasting their time on a home that doesn’t meet their needs or budget.

Talking about the neighborhood is also very important. There are certain buyers that will only purchase a home in a certain neighborhood. If there are special events, specific school districts or spacious yards, the buyer will want to know about these positive aspects of the neighborhood. Even in a neighborhood that is less than desirable, there is always something positive to list. Buyers should always know where they may live.

Successful real estate flyers always include information about the home. Buyers don’t like to waste more time than necessary when looking for the home of their dreams. By handing out great real estate flyers, home owners are saving themselves the aggravation of dealing with buyers that are not interested in what they have to offer. A great flyer saves both parties time and energy.

(if you’d like to see more real estate flyer examples, click here to see a sample gallery.

Of the two, the most valuable and competitive asset you can have is EXPERTISE! It has high-perceived value with a moderate/high competitive barrier. So it only makes sense to exploit your knowledge, wisdom, and local experience as you can. This brings credibility to your personal brand and your business. Here are a few tips to boost your expertise power:

1. Give specific examples of personal experience, cases, and solutions you’ve provided to clients. Don’t just tell people you’ve been in business for 15 years; cite your ability to solve their problems, negotiate offers, and answer their questions.

2. Gain the trust of your prospects. Most prospects will trust you if other people have trusted you; so this is where you whip-out your testimonials and past client cases. Testimonials add highly valuable social validation. Build a book of testimonials or cases. Place them in a binder or post them on your website as a digital PDF download.

3. Help your prospects get to know you, understand more about how you can help them. Educate them on your service, expertise, and insider/local knowledge. Give them something to remember you by. The worst thing you can do is expect your prospect to take the initiative to seek you out.

4. 360 Connection! Connect with your clients in every way possible. In my marketing firm we call this “360 degree touch points.” This means phone, mail, in-person, email, Twitter, Facebook, video, and all other forms of exposure. You never know what media your prospect will respond to most.

Knowledge and expertise is POWER! USE IT! It’s the most under utilized most valuable asset you have in your business. Becoming the expert will take your brand and personal perception skyward. Exploit your expertise in your pitches, presentation, brochures, real estate flyers, and online. Soon you’ll be chasing less and selling more!  

– Reuben –

Social media portals that connect with our customers and clients like Facebook and Twitter are increasingly becoming the hub for Q&A.  According to Conversocial, a social media management application, 49.5% off social media users would be far less likely to buy anything from the company that didn’t  answer questions/complaints on their social media pages.

Wow; 49.5% would stop doing business with you if you ignored them! Makes you want to check your twitter account how doesn’t it!

Client management is extremely important; now add the social media layer, and it’s gets critical! Luckily, we, as agents, don’t have multi-million users and customer; but the principle of keeping connected with our clients are still the same. As people start using social media platforms to communicate it makes it harder for us to keep track of questions and concerns. No longer can we sort through our private email inbox. Now, customer questions are open for EVERYONE to see.

Connecting on Social Networks is great for business. Just make sure you’re “connected” as well. Create a routine. Periodically check Facbook/Twitter/Email on specific times throughout the day. Don’t leave any stone unturned; and answer all questions/comments/concerns as fast as you can. Right now the average appropriate response time is 6-12 hours. Any quicker, you’re on the ball! But keep in mind, this lead time gets shorter as we layer in more technology.

(Sources: http://www.emarketer.com/Article.aspx?R=1008770, and http://www.conversocial.com/)

1. High Pressure Real Estate Sales!

Glengarry GlenRoss, 2002 (4.5 of 5 Stars on Amazon) 

(Glengarry Glen Ross The Movie on Amazon)

All Star Cast: Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris

If a car salesman and a Realtor had a baby it would be Blake (played by Alec Baldwin) a hard driving, super closer, take no prisoner type of guy!

My favorite quote: “…You know what it takes to sell real estate? It take brass balls!”

Memorable take away: ABC — Always Be Closing

Here’s a clip:

2. Buying Signs

Boiler Room, 2000 (4 of 5 Stars on Amazon) 

(Boiler Room The Movie on Amazon)

All Star Cast: Giovanni Ribisi, Vin Diesel, Nia Long, Nicky Katt, Scott Caan

Super movie about cold calling. It’s one of the worst and most dreaded tasks in sales to do, but it’s not all that bad… at least we’re not pushing stocks!

My favorite quote: “There is no such thing as a no sales call. As sale is made on every call you make. Either you sell the client OR he sales you on a reason he can’t. Either way, a sale is made.”

Memorable take away: Act As If!

3.Chicken Wing Confidence

Tommy Boy, 1995 (4.5 of 5 Stars on Amazon) 

(Tommy Boy on Amazon)

All Star Cast: Chris Farley, David Spade, Brian Dennehy, Bo Derek, Dan Aykroyd

Ultimate funny movie that’s surprisingly education. Tommy’s trying to live up to his father’s name and learns how to be a genuine salesman throughout the process.

My favorite quote: “…it’s about reading people… knowing what people wanted to hear and what they NEEDED to hear… that’s what selling is all about.”

Memorable take away: Confidence

There are many ways to get inspired… I get my inspiration juice from movies! What about you? Where do you find that extra “umph” to get you back on your feet and burning up the pavement?

Communications skills are a huge advantage in sales; specifically real estate. There are two types of communication levels: Level 1 and 2.When I say communication, that means all forms: talking, moving, and listening. Level 1 is what 98% of us achieve when we interact with our clients. Getting to level 2 is where the magic happens. And believe or not, it’s pretty easy to get there. But first, let me explain what level 1 is:

Level 1 is like surface level thought, ie: what’s your name, where do you work, when do you need to sell your house by? These are questions and conversations that only skim the surface. At the end of the conversation ask yourself, do I really know this person?

Level 2, in its most simplistic form (since I love simplicity), is understanding and communicating your clients emotions and internal motivations. It’s what makes them tick. The deeper meaning why they want to sell. It’s understanding their FEARS, ASPIRATIONS, and ANXIETIES. Level 2 get’s us to a place where we really “connect” with people and truly understand where they are coming from.

We all engage in this at one time or the other without realizing it. Level 2 communicating is one of the most powerful skills to learn. Imagine the possibilities once you really understand the inner workings of people; negotiations will run smoother, sales will come easier, and getting listings will seem like a piece of cake. But how do we get to Level 2? It’s really easy actually. Here are a few suggestions:

1. Have empathy. As soon as you can understand what a person feels the greater chance he.she will become emotionally vested in you.
2. Ask deep questions. What keeps you up at night? What really is going to make you happy?
3. Reaffirm emotions. If someone confides in you and tells you their deep fear, acknowledge it and show gratitude for them sharing. It’s not easy opening up to a stranger.
4. Anticipate. You have to plan and think ahead. Pick up on small clues like the car they drive, clothes they wear, specific word choices. Thinking and anticipating what they feel will help connect you faster.
5. Keep it confidential. Trust is a huge issue. Keep the conversations confidential at all times. Explicitly say it to, “…I just want to say that I appreciate you opening up; trust me, everything we discussed is totally confidential. I’ll never speak it to anyone.”

See, it’s not that hard. The main goal is to connect on a deeper and emotional understanding level. You can take this understanding and have a profoundly better response in your marketing by using key emotional words in emails, open house flyers, listing flyers, and/or brochures. By doing so, you’ll gain the trust of your clients, improve your relationships, and it’ll boost your business.

I hope this helps and you find it useful.

What you’ll need:

• A Turn-Key Flyers Template of your choice (choose any of the 55 templates).
• Photos of your listing (in this case we need 2, but on other flyers you can load up-to 5).
• Property Description, Information, and Details.

This is what we’ll do:

• Choose a flyer
• Add property information
• Done!

How much time should you allow: Approx 5 to 10 minutes.

Step 1: Choose a flyer template.

Go into your TurnKey Flyer Templates folder. You’ll see all the flyer templates displayed. You can simply select one or click on the “Preview All Flyers By Double Clicking Here.html“ and you can see a preview of all the flyers displayed on one page.

This HTML file will open in a new window and display all of the flyer choices available. This way you can see what each flyer looks like and choose the one that best fits your needs. Here’s what will display:

Once you’ve found the flyer you want to use, in our case we’ll use the Open House template #46, you have two ways to open the template:

1. Open By Selecting “OPEN” – In this case, the flyer will download and you can simply select it from your Download prompt window by double clicking the file. Or, you can simply choose #2…
2. Open By “Open With” — Ok, now that you know which # flyer you want, simply go back to the TurnKey Flyer Templates folder and find that #.   “Right Click” (for PCs) or “Control Click” (for Macs) the template and select Open With > Adobe Reader. This will automatically prompt Adobe reader to launch.

Turn-Key Flyer Templates open using the Free Adobe Reader application. Adobe Reader is the same application you use to open any PDF so theirs no special desktop software you’d need to buy and learn; and Adobe Reader is FREE and probably on your computer right now. This is what the flyer will look like when first opened in Adobe Reader:

Step 2 — Start making your flyer

The flyer template opens with pre-loaded text and photos. This makes it easier for editing. I personally like to start by changing photos. Here is how to do so:

1. Click on any photo. A window will pop-up asking you to select a file. Simply find your photo on your computer or camera.
2. Choose a photo and hit “Select.”

It’s that simple. There’s no cropping or adjusting needed. The template will automatically adjust your photo to fit within the space. Now, if you want to change the other photos, you simply follow the same instructions.

**Note: The photo areas a made to fit landscape style photos. It’s best to use landscape oriented photos verses vertical style as the vertical photos will look distorted.

Next, I’ll start adding the text and property details. You’ll notice a purple bar and button just below the options bar. This is the “highlight fields” prompt. If selected, all the areas where you can edit the text are highlighted in a light blue color. This makes it easier to see the areas where you can edit the text. You can turn this on or off as you wish. Don’t worry, the light blue will not print. Here’s what it looks like:

 Notice the light blue areas below.

Now it’s time to start typing. Simply select any text with your mouse and type right over. It’s very simple and intuitive. You can have the flyer say anything: Open House, Just Listed, In Escrow… etc….Continue adding your property details like the address, price, description, and bullet points.

**You’ll notice their are no option of choosing color, font, or size. This is by design. We pre-selected everything for you for simplicity and speed.

The final step is to add your agent contact information. Simply follow the same steps for changing photos and text.

Once you’re complete, step back and marvel over your professional creation! Your flyer is now for the flyer box and ready for print.

The best thing about these PDF Templates is that they look so professional with very minimal work on your part. You can make this flyer within 5 to 10 minutes without any design skills or fumbling around with graphics. The Turn-Key Flyer PDF templates are designed to be streamlined and get you in-and-out to market as fast as possible with as little effort as possible.

If you’re interested in trying out Turn-Key Flyer Templates simple click the icon below to learn more:

I hope this helps!

You may also watch the tutorial video of this here: http://www.turnkeyflyers.com/video.html

Enjoy!

Here are some of the main highlights:

Specifically made for Mac Pages
These templates were purposed built to work seamlessly with Pages. Upload them to your “My Templates” folder for easy access.

Customize it!
You can re-arrange the layout, delete things, change fonts, colors, and add graphics!  Customize as much or as little as you’d like.

Flyer + Back + Supporting Pages
Each template package comes with a cover page, flyer, call-out flyer, back pages, and marketing support pages.

• Your Bond
• Attitude
• Sincerity
• Confidentiality
• Consistency

Your Bond — There was once a time where a man’s word was his bond. Your clients entrust in you to deliver what you promise.

Attitude — Good people do business with good people. A positive–take charge attitude is #1 thing your prospects and clients notice first.

Sincerity — Your clients can spot a fake a mile away. Being genuine and sincere about your clients feeling, thoughts, concerns, and actions is paramount when building solid relationships.

Confidentiality — Can you really trust a ‘big mouth’? Exercising confidentiality is very important to your clients.

Consistency — No one like uncertainty; it makes us feel uneasy. Being consistent with your service and delivery is extremely important. Consistency is one of the key factors why In-and-Out burger is so successful; you know you’re getting a great hamburger each and every time.

Building your brand is more than just fancy logos, catchy slogans, and advertising; it’s about building a foundation of trust.

I want to talk about logos.  Sure, we all know how important a logo design is.  It represents the true essence of your brand, identity, and image. Many agents think that having their ‘broker’ logo is all they need; but have you given any thought to your OWN personal logo? Having your own personal logo is a great marketing tool and helps to convey professionalism, prestige, and success. You can have your own ‘stand alone logo’ like this:

Or Mash-Up your logo with your Broker logo that looks like this:

Your logo can be as simple or as complex as you’d like; but remember, “less is more” when it comes to design.

Here are a few things to consider when designing your logo:

• Keep it simple — less is more.
• It needs to be easy to read from a distance — it’s not go if no one can read or recognize it.
• Stick to 2-3 colors — too many colors can get a bit confusing.
• Choose a design or font based on your market niche — if you specialize in Victorian homes, choose scroll type font. If you’re into modern sleek homes, go with a design that’s clean and sleek (i.e.: the sample design above).
• Try to mimic your broker’s logo — as seen in the example above, it looks similar to the Sotheby’s logo. This will give off a “tailored” or coordinated look.

Your logo will speak to your clients and prospects more than words alone. So really give it some thought.

Once you have your logo, proudly display it EVERYWHERE! All your public advertising should have your logo displayed in plain sight. Your flyers and brochures should carry your logo. Your yard signs and websites should are also great place to display your logo.

So, how do you design your personalize logo? Well there are a few ways:

• Do it yourself (Easy Way) — Fire up MS WORD, MAC PAGES, or MS PAINT and simply type away! These programs are pretty simple to use. Est. Time: 20-30 minutes.
• Do it yourself (Skilled Way) — Use Adobe Illustrator! It’s the best program for vector graphics that will produce the best results.
• Outsource it — There’s a great service called 99Designs that you can contract designers around the world to make you a cool logo. It’ll cost you a pennies, but you won’t have to waste hours on the computer making it!

Having a professional logo is a great way to market, position, and brand yourself as a top producing agent!

I hope you enjoyed this article!

Reuben

TurnKeyFlyers.com