There are numerous ways to advertise your open houses. Some cost money, but there are also many free (or almost free) ways to get the word out and generate buzz. Use as many channels as possible to promote and draw attention to your open house events, including both online and offline marketing communications. No-brainers: Post [...]
SMM (Social Media Marketing)–Part of the Marketing Mix
As you think about using SMM in your marketing mix, keep in mind that social media engagement is a dialogue, a two-way conversation, and active participation is required. This calls for ongoing monitoring as well as dedicated resources for care and feeding. SMM is a great way to gain exposure and distinguish yourself from other [...]
Facebook Ruined My Deal: Ethics of Social Media
A few days ago I posted an article “I lost a sale because of facebook!” which hit a nerve with some agents and brought up a very important subject about Social Media Ethics and Best Practices. Social Media (ie: Facebook, Twitter, LinkedIn, and even ActiveRain) are weaved into the fabric of our everyday communication. Currently, [...]
Help with our New Sales Video!
We’ve been working on our new demo/sales/pitch video for our home page and need your help: What do you think? Any feedback, changes, suggestions? Our new pitch video: Compare that to our current video: An our original (lol): Your support and feedback is highly valued… Thanks!
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