Simply use your target Keyword in your website links on your profile page!

Here is a step by step on how to do it:

Phase 1: Go into your “Website” links and choose the edit. 9/10 your website label is probably called “Company” or “Personal,” change this to “Other.”

Phase 2: Next you’ll see a text field appear. Simply type in your Keyword there followed by your URL link.

Phase 3: Save and enjoy the new SEO pump!

Most people don’t realize that the Keyword is hyperlinked to the URL. This creates a link to your site from the high PageRanked LinkedIn; thus, adding a bit of jet-fuel to your SEO!

For example, my target keyword is Real Estate Flyers and Real Estate Flyer Templates. I simply labeled each keyword to my website http://www.TurnKeyFlyers.com and the other to my Facebook Fan Page http://www.facebook.com/turnkeyflyers . Literally within 24 hours I went from floating around the 4–5 in Google to a solid #1!

I hope this helps! If you have any other simple SEO tricks please share them in the comments below!

PS: If you’d like to learn more marketing and SEO insights or simply would like to read a few of my articles and posts, I’ve compiled a collection of my greatest articles into a free marketing ebook. You can download it totally free here: Real Estate Marketing eBook by Reuben Fine @ TurnKeyFlyers.com

It is important for home sellers to remember to put something in the buyer’s hands. Its hard to put a house in their hands though. But it is very easy to highlight the best features of a home onto a convenient  real estate flyer. However, flyers aren’t a place for a “data-dump” but rather a reminder of the best attributes of a home.

Home buyers are in the process of making the biggest, most expensive purchase of their lives. They are looking for specific features in a home, a dream or starter home. It is critical for the sellers to use real estate flyers to tell the buyers about the property when they leave.

The real estate flyers should have several components. One of the most important features of a successful real estate flyer are pictures. Most buyers are not going to consider purchasing a home if they can’t see what it looks like. Even if a home is listed with all the features they are looking for in a home, if there are no pictures to back those statements up, a buyer will likely ignore the listing. There are some essential pictures that should be included:

• Front of the house
• Master Bedroom
• Kitchen
• Living Room

The better the pictures look, the better the flyer will look. The buyer wants to know what the home they will be living in looks like and the pictures should show them.

Now that the pictures have been selected, sellers should also list important features of the home on the real estate flyer. At the very least, a home owner should list:

• Price
• Square Footage
• # Bedroom & Bathrooms
• Any upgraded features

A lot of home owners have features in their homes that are not standard. These things should also be listed, if not pictured on the flyer. The fact that a home has a Jacuzzi tub, gardens on the property or a roof top deck could be the deciding feature between similarly priced homes.

When those things are on the flyer, it gives the buyer time to weigh the features of the home against their want list. If a buyer is truly interested in the property, it will give the seller time to speak with serious buyers. When homeowners are honest upfront about the home, buyers appreciate them for not wasting their time on a home that doesn’t meet their needs or budget.

Talking about the neighborhood is also very important. There are certain buyers that will only purchase a home in a certain neighborhood. If there are special events, specific school districts or spacious yards, the buyer will want to know about these positive aspects of the neighborhood. Even in a neighborhood that is less than desirable, there is always something positive to list. Buyers should always know where they may live.

Successful real estate flyers always include information about the home. Buyers don’t like to waste more time than necessary when looking for the home of their dreams. By handing out great real estate flyers, home owners are saving themselves the aggravation of dealing with buyers that are not interested in what they have to offer. A great flyer saves both parties time and energy.

(if you’d like to see more real estate flyer examples, click here to see a sample gallery.

I used to sit in awe watching the IT people blaze through my computer, rifle through the files, and manipulate the web like an Indian Snake Charmer. Speed and efficiency is the name of the game. The secret to their success is their ability to use “Shortcuts.” If you play close enough attention, you’ll see they don’t touch the mouse often. In fact, Deep, an IT master guru at my office, flips the mouse up-side-down and relies solely on the keyboard shortcuts. It takes years of practice to perfect shortcuts but understanding a few basic shortcut commands can help you master the keyboard!

Here are a few of the most popular shortcuts:

THE BASICS:

 Undo

•  PC: CTRL + Z
•  MAC: CMD + Z

Redo

•  PC: CTRL + Y
•  MAC: Shift + CMD + Z

Cut

• PC: CTRL + X
•  MAC: CMD + X

Copy

• PC: CTRL + C
• MAC: CMD + C

Paste

• PC: CTRL + V
• MAC: CMD + V

Select All

• PC: CTRL + A
• MAC: CMD + A

SURFING THE WEB SHORTCUTS:

 Open New Tab             

• PC: CTRL + T
• MAC: CMD + T

Open New Window

• PC: CTRL + N
• MAC: CMD + N

Open a Link in a new Tab

• PC: CTRL + Left Click
• Mac: CMD + Left Click

Quickly Close A Tab

• PC: CTRL + F4
• MAC: CMD + W

Quickly Close Your Browser

• PC: ALT + F4
• MAC: CMD + Q

SCREENSHOT SHORTCUTS:

Often we need to “save” what we see on the screen and send it to your web guy or save a portion of a website for future reference. Sorry PC users, but this is where MACs shine!

Copy Screenshot of the entire screen

• PC: Print Screen or CTRL+Print Screen
• MAC: Ctrl+ Shift+ Cmd+3

Save a Screenshot as a .jpg

• PC: (none at this time, sorry)
• MAC: Shift + CMD + 3

Save a “Section” of the screen

• PC: (none)
• MAC:  Shift + CMD + 4

EDITING DOCUMENTS SHORTCUTS:

Save

• PC: CNTL + S
• MAC: CMD + S

Save As

• PC: CTRL + Shift + S
• MAC: CTRL + Shift + S

Delete right of cursor 

• PC: DEL
• MAC: Fn+backspace

Delete word right of cursor 

• PC: CTRL+ DEL
• MAC: Opt + Fn + Backspace

Go to start of the line 

• PC: Home
• MAC: CTRL + A

Go to end of line 

• PC: END
•  MAC: CTRL + E

Go To Find 

• PC: CRTL + F
• MAC: CMD + F

Understanding shortcuts will help make you more efficient and effective on the computer; shaving precious time and money! Enjoy the keyboard charming!

Of the two, the most valuable and competitive asset you can have is EXPERTISE! It has high-perceived value with a moderate/high competitive barrier. So it only makes sense to exploit your knowledge, wisdom, and local experience as you can. This brings credibility to your personal brand and your business. Here are a few tips to boost your expertise power:

1. Give specific examples of personal experience, cases, and solutions you’ve provided to clients. Don’t just tell people you’ve been in business for 15 years; cite your ability to solve their problems, negotiate offers, and answer their questions.

2. Gain the trust of your prospects. Most prospects will trust you if other people have trusted you; so this is where you whip-out your testimonials and past client cases. Testimonials add highly valuable social validation. Build a book of testimonials or cases. Place them in a binder or post them on your website as a digital PDF download.

3. Help your prospects get to know you, understand more about how you can help them. Educate them on your service, expertise, and insider/local knowledge. Give them something to remember you by. The worst thing you can do is expect your prospect to take the initiative to seek you out.

4. 360 Connection! Connect with your clients in every way possible. In my marketing firm we call this “360 degree touch points.” This means phone, mail, in-person, email, Twitter, Facebook, video, and all other forms of exposure. You never know what media your prospect will respond to most.

Knowledge and expertise is POWER! USE IT! It’s the most under utilized most valuable asset you have in your business. Becoming the expert will take your brand and personal perception skyward. Exploit your expertise in your pitches, presentation, brochures, real estate flyers, and online. Soon you’ll be chasing less and selling more!  

– Reuben –

Social media portals that connect with our customers and clients like Facebook and Twitter are increasingly becoming the hub for Q&A.  According to Conversocial, a social media management application, 49.5% off social media users would be far less likely to buy anything from the company that didn’t  answer questions/complaints on their social media pages.

Wow; 49.5% would stop doing business with you if you ignored them! Makes you want to check your twitter account how doesn’t it!

Client management is extremely important; now add the social media layer, and it’s gets critical! Luckily, we, as agents, don’t have multi-million users and customer; but the principle of keeping connected with our clients are still the same. As people start using social media platforms to communicate it makes it harder for us to keep track of questions and concerns. No longer can we sort through our private email inbox. Now, customer questions are open for EVERYONE to see.

Connecting on Social Networks is great for business. Just make sure you’re “connected” as well. Create a routine. Periodically check Facbook/Twitter/Email on specific times throughout the day. Don’t leave any stone unturned; and answer all questions/comments/concerns as fast as you can. Right now the average appropriate response time is 6-12 hours. Any quicker, you’re on the ball! But keep in mind, this lead time gets shorter as we layer in more technology.

(Sources: http://www.emarketer.com/Article.aspx?R=1008770, and http://www.conversocial.com/)

1. High Pressure Real Estate Sales!

Glengarry GlenRoss, 2002 (4.5 of 5 Stars on Amazon) 

(Glengarry Glen Ross The Movie on Amazon)

All Star Cast: Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris

If a car salesman and a Realtor had a baby it would be Blake (played by Alec Baldwin) a hard driving, super closer, take no prisoner type of guy!

My favorite quote: “…You know what it takes to sell real estate? It take brass balls!”

Memorable take away: ABC — Always Be Closing

Here’s a clip:

2. Buying Signs

Boiler Room, 2000 (4 of 5 Stars on Amazon) 

(Boiler Room The Movie on Amazon)

All Star Cast: Giovanni Ribisi, Vin Diesel, Nia Long, Nicky Katt, Scott Caan

Super movie about cold calling. It’s one of the worst and most dreaded tasks in sales to do, but it’s not all that bad… at least we’re not pushing stocks!

My favorite quote: “There is no such thing as a no sales call. As sale is made on every call you make. Either you sell the client OR he sales you on a reason he can’t. Either way, a sale is made.”

Memorable take away: Act As If!

3.Chicken Wing Confidence

Tommy Boy, 1995 (4.5 of 5 Stars on Amazon) 

(Tommy Boy on Amazon)

All Star Cast: Chris Farley, David Spade, Brian Dennehy, Bo Derek, Dan Aykroyd

Ultimate funny movie that’s surprisingly education. Tommy’s trying to live up to his father’s name and learns how to be a genuine salesman throughout the process.

My favorite quote: “…it’s about reading people… knowing what people wanted to hear and what they NEEDED to hear… that’s what selling is all about.”

Memorable take away: Confidence

There are many ways to get inspired… I get my inspiration juice from movies! What about you? Where do you find that extra “umph” to get you back on your feet and burning up the pavement?

Communications skills are a huge advantage in sales; specifically real estate. There are two types of communication levels: Level 1 and 2.When I say communication, that means all forms: talking, moving, and listening. Level 1 is what 98% of us achieve when we interact with our clients. Getting to level 2 is where the magic happens. And believe or not, it’s pretty easy to get there. But first, let me explain what level 1 is:

Level 1 is like surface level thought, ie: what’s your name, where do you work, when do you need to sell your house by? These are questions and conversations that only skim the surface. At the end of the conversation ask yourself, do I really know this person?

Level 2, in its most simplistic form (since I love simplicity), is understanding and communicating your clients emotions and internal motivations. It’s what makes them tick. The deeper meaning why they want to sell. It’s understanding their FEARS, ASPIRATIONS, and ANXIETIES. Level 2 get’s us to a place where we really “connect” with people and truly understand where they are coming from.

We all engage in this at one time or the other without realizing it. Level 2 communicating is one of the most powerful skills to learn. Imagine the possibilities once you really understand the inner workings of people; negotiations will run smoother, sales will come easier, and getting listings will seem like a piece of cake. But how do we get to Level 2? It’s really easy actually. Here are a few suggestions:

1. Have empathy. As soon as you can understand what a person feels the greater chance he.she will become emotionally vested in you.
2. Ask deep questions. What keeps you up at night? What really is going to make you happy?
3. Reaffirm emotions. If someone confides in you and tells you their deep fear, acknowledge it and show gratitude for them sharing. It’s not easy opening up to a stranger.
4. Anticipate. You have to plan and think ahead. Pick up on small clues like the car they drive, clothes they wear, specific word choices. Thinking and anticipating what they feel will help connect you faster.
5. Keep it confidential. Trust is a huge issue. Keep the conversations confidential at all times. Explicitly say it to, “…I just want to say that I appreciate you opening up; trust me, everything we discussed is totally confidential. I’ll never speak it to anyone.”

See, it’s not that hard. The main goal is to connect on a deeper and emotional understanding level. You can take this understanding and have a profoundly better response in your marketing by using key emotional words in emails, open house flyers, listing flyers, and/or brochures. By doing so, you’ll gain the trust of your clients, improve your relationships, and it’ll boost your business.

I hope this helps and you find it useful.

Hi Reuben –

I cannot believe the quality and ease of these flyers! As a REALTOR for 7 years flyers has always been a pain – do I pay someone to get a great layout? Do I try and copy one myself? I am very computer savvy but not creative so this has always been a thorn in my side. I couldn’t be happier with your product – thank you!

V. Perez – Broker/Owner Realty World Select Properties

As more people rely on Facebook to deliver their content and news it’s now more important to have a presence on this global platform. For most agents that might mean creating a separate Facebook Page; however, just having a standard fan page isn’t enough anymore.

With so many companies and agents jumping into Facebook pages, consumers are confused with which brands to fan, follow, and like. Just like in “search” you only have a few seconds to grad their attention and invoke an action (i.e.: like, comment, or recommend). To do so takes a bit of art, science, and ingenuity. We’ll be discussing this during our very exclusive Facebook Page Optimization webinar geared around real estate on Sept 21 @ 7:00PM.

I’ll be hosting a FREE 45 minute online webinar with social media expert and a fortune 500 consultant Rosh Khan on Wednesday September 21 @ 7:00PM (PST) discussing the topic of Facebook Optimization

If you’re interesting in attending the webinar, simply submit your name and email below. In a few days I’ll send you a special invitation and instruction on how to catch the webinar.

Space is limited, so please submit NOW… within days you’ll Dominate Social Media!

PS: After you finished your submission, please feel free to leave us a comment below or “like” us. A questions we’d like to know is: How has Facebook changed your business? And, what can we do to help you?
Cheers,

Reuben Fine

Founder/CEO TurnKeyFlyers.com

1. Open your template and ‘click’ the photo you’d like to replace.

2. A selection window will appear asking you to select a photo from your computer. On the left side bar, scroll down to find your “media” section, then select “photo.” This is basically iPhoto. You’ll see your iPhoto menus appear on the right portion of the window. Simply find the photo you’d like to use and click ‘select.’

Your photo is now replaced. Simply repeat this step for the other photos and you’re set!

I hope this helps.

Reuben

TurnKeyFlyers.com — Hassle free real estate flyers