Sure, we all know how important a logo design is. It represents the true essence of your brand, identity, and image. Many agents think that having their ‘broker’ logo is all they need; but have you given any thought to your OWN personal logo? Having your own personal logo is a great marketing tool and helps to convey professionalism, prestige, and success.
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What are templates anyway?
Templates one of the best kept secretes in real estate, or any business for that matter; but, what are they? Templates are pre-made or pre-designed documents that you can personally customize. In real estate, the common uses for templates are in the form of: Contracts Written Agreements Marketing Brochures Real Estate Property Flyers Personal–Property Websites [...]
Free (or almost free) ways to pack your Open House.
There are numerous ways to advertise your open houses. Some cost money, but there are also many free (or almost free) ways to get the word out and generate buzz. Use as many channels as possible to promote and draw attention to your open house events, including both online and offline marketing communications. No-brainers: Post [...]
SMM (Social Media Marketing)–Part of the Marketing Mix
As you think about using SMM in your marketing mix, keep in mind that social media engagement is a dialogue, a two-way conversation, and active participation is required. This calls for ongoing monitoring as well as dedicated resources for care and feeding. SMM is a great way to gain exposure and distinguish yourself from other [...]
Facebook Ruined My Deal: Ethics of Social Media
A few days ago I posted an article “I lost a sale because of facebook!” which hit a nerve with some agents and brought up a very important subject about Social Media Ethics and Best Practices. Social Media (ie: Facebook, Twitter, LinkedIn, and even ActiveRain) are weaved into the fabric of our everyday communication. Currently, [...]
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